We didn’t need more points. We needed more purpose.
🐾 The Loyalty Loophole: How ‘Purvis Beer’ Used Gather to Resurrect Stagnant Data & Boost Retention by 25%
Date
Mar 5, 2025
Author
Tim Sullivan
🧠 What’s a Loyalty Loophole?
It’s not shady. It’s smart.
Most retail brands collect thousands of loyalty data points — last visit, points earned, pet preferences, store location, average spend — but never actually use them.
That was Purvis Beer.
A fast-growing national craft beer chain, they had a killer in-store loyalty program, powered by Lightspeed Retail X. But none of it made it into Klaviyo. No re-engagement flows. No personalized offers. No visibility across stores.
Their loyalty program had become… just a points program.
Until they plugged in Gather.
🔁 Enter Gather: Sync Loyalty, Segment Smarter, Sell More
With Gather, Purvis Beer connected Lightspeed’s loyalty data directly into Klaviyo — in real time, across all 3 locations.
That meant:
Points balance, last redemption, and preferred store became usable Klaviyo profile data
Flows could now target based on last visit, beer type, or inactivity
Loyalty reminders and incentives were automated, not manual
Gather turned their unused loyalty data into automated marketing gold.
📈 The Flow That Boosted Retention by 25%
They launched a deceptively simple flow:
“We Miss You + Free beer”
🦴 Trigger: Customers with points but no purchase in 45+ days
📍 Logic: Segmented by nearest store and beer type
💌 Offer: Free beer or gift if they visited within 7 days
🛍️ CTA: “Ziggy’s beer is waiting at your local Purvis Beer”
Results?
25.3% of customers came back
33.7% purchased again within the next 30 days
Flow contributed $61,000 in incremental revenue in its first month
🐶 Why Gather, Not Patchworks or Marsello?
Feature | Patchworks | Marsello | Gather |
|---|---|---|---|
Loyalty data sync | ❌ No direct sync | ✅ Partial | ✅ Full, real-time |
Multi-store logic | ❌ | ⚠️ Basic | ✅ Built-in |
Klaviyo segmentation depth | ⚠️ Shallow | ❌ N/A | ✅ Custom fields & metadata |
Time to implement | 🐌 Weeks | ⏱ Moderate | ⚡ ~30 mins |
💡 Takeaways for Beer & Specialty Retailers
🪄 Loyalty ≠ engagement — Points are only powerful if your team can act on them.
📍 Location-aware flows convert better — Especially in bricks-and-clicks businesses.
📊 Gather = full visibility — No more disconnected data islands.
🧠 Retention is cheaper than acquisition — Gather lets you automate it at scale.
Want to Unlock Your Loyalty Loophole?
Don’t let your best data sit unused.
Sync it. Segment it. Sell with it.
