Smarter Review Tracking and Klaviyo Event Integration

We’ve just taken another step forward in making Gather the smartest integration layer for your e-commerce stack. This update gives you review link tracking and automatic event syncing into Klaviyo—so your post-purchase flows are more accurate, more targeted, and less annoying for your customers.

🎯 Review Link Tracking

Until now, brands had no way to know if a customer had already clicked their review link. That meant duplicate requests and spammy experiences. Not anymore.

With this update:

• Gather generates a unique tracked review link for every request.

• Once a customer clicks it, Gather records the interaction.

• That customer will no longer receive repeated review prompts.

The result: a smoother customer journey and higher-quality review collection without over-messaging.

🔗 Klaviyo Event Syncing

We’ve also added event syncs directly into Klaviyo. When a customer interacts with your review link, Gather automatically fires an event.

This unlocks advanced flow control, such as:

• Branching your post-purchase flow based on review status.

• Sending thank-you emails to reviewers.

• Triggering reminders only for those who haven’t clicked.

Your marketing automation just got sharper, without any extra manual setup.

💡 Why It Matters

• No more spamming loyal customers.

• Higher response rates on review requests.

• More accurate segmentation and smarter flows inside Klaviyo.

🔜 What’s Next

We’re continuing to invest in smarter data-driven flows. The next wave of updates will focus on giving you even deeper insights into customer actions and automating more of the “grunt work” in email marketing.